In Digital Marketing, Content is King. The ability to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience defines the success of any digital marketing campaign.
Our content creation team produces diversified content that include, High definition photos, Animations, Traction videos, Recorded interviews and Editorial content to suit and achieve engagement and set goals.
Content creation is an umbrella term covering a set of strategies, techniques, and tactics to fulfill business and customer goals by using the most relevant content to serve, attract, convert, retain and engage customers.
Did you know:
86% of businesses today use content for Digital Marketing.
67% of buyers engage with 3-5 pieces of content before directly engaging with a company.
What does this mean?
It means that content is key to any digital marketing strategy.
Content can be used to engage with your prospects at every step of the buying process, which can be categorized as the following:
1. The awareness stage: when a buyer identifies that they have a problem they need help solving.
2. The consideration stage: when a buyer conducts research to solve the problem they are facing.
3. The decision stage: when a buyer choosing the right solution for them.