In the past, Social Media has been used as an entertainment platform .From 1999 t0 2014 Social media has grown tremendously resulting to businesses using the platforms to build strong customer relationships generate income. But how could this be possible? Most people believe you can never get a serious client from the platforms especially Facebook.
From my experience it is possible and it is happening in the current era. Businesses are moving online why should you be left behind? It is high time you shifted your physical shop to an online by first creating a Facebook business page.
Why Social media marketing in Kenya?
Your customers are active on social media
36billion people are active users for different social media platforms e.g. Facebook, Twitter, Instagram etc. This means there are prospects looking for services and products that you offer especially on Facebook. Good Digital Marketing Strategy can help you in converting sales leads into revenue. The first step is to create a professional Facebook business page with detailed information. Friends of mine rarely read blogs or emails; they use Facebook as their content stream.
Important Facebook Page information includes:
- About us
- Logo and Cover Photo
- Website link
- Physical location
- Contact details
Social media also create awareness and innovate the way people live. It is the social media which have helped people discover new and innovative stuffs that can enhance personal lives. From farmers to teachers, students to lawyers every individual of the society can benefit from the social media and its awareness factor.
Increase brand awareness
Through frequent updates and sharing posts to groups you create awareness of your band.
Provide voice to people
Social media has provided a voice to people and groups who previously struggled to be heard and of making information transparent and portable. This is because billions of people are active online and they can easily get firsthand information through social media platforms.
Gain valuable audience insights and traits
The nature of social media allows for the platforms to collect immense amounts of data about each individual user.
Get started with Social media marketing Kenya today. We shall help you in creating and enhancing your social media presence.